Volume II - Annex A

Visual Identity Style Guide

Defining the face of the RotaKids programme: colors, logos, and branding standards.

RotaKids Story

RotaKids was born from a simple conviction: that service has no minimum age. From its Florida origins to the major institutional home in Great Britain & Ireland, and its pioneering development in District 2241, the programme has spread across continents.

"To be fair to all. To serve my community. To show respect for others."

Small Hands. Big Change.
Children Who Serve. Adults Who Lead.

2. Logo Standards

The Official Logo consists of the Rotary wheel, the wordmark "RotaKids" and the name of the club.

RotaKids - Logo proposal (Turquoise)

Used on white or light backgrounds.

RotaKids - Logo proposal
White Version

Used only on dark or Turquoise backgrounds.

RotaKids - Logo proposal

3. Official Colors

Turquoise is the only color in the Rotary palette exclusively associated with RotaKids.

ROTAKIDS TURQUOISE

PMS 7466C | Hex: #00adbb | RGB: 0, 173, 187

C96 M1 Y31 K0

5. Badge & Uniform Specifications

The badge is read naturally left to right: Level Markers (9 o'clock) to Progress Markers (3 o'clock).

RotaKids - Badge
RotaKids - Board Ribbon
T-SHIRT

Official Turquoise with logo on left chest.

CAP

Baseball-style with embroidered logo.

TABARD

Cost-effective vest for project activities.

RotaKids - Board Ribbon

8. Don'ts - Brand Protection

  • No clipart: Do not use cartoon children, balloons, or stars in official documents.
  • No Comic Sans: Use only Open Sans or authorized fallback fonts.
  • No 3D effects: Do not add shadows, outlines, or gradients to the logo.
  • No brand dilution: Do not use the brand in a context that implies a partnership beyond the authorized district-led framework.
Official Document
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